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Retailer Intro 2026.

Everything you need to sell Timberwolf in store: the brand story, our protein philosophy, the herb blend, the recipe lineup, and the Alpha Club partnership program — on one page.

Years
Anniversary

Pet Food's the Way Nature Intended.

Since 1996, Timberwolf has built one thing: high-protein, naturally herb-blended recipes for dogs and cats whose owners want what nature intended. We're still family-owned and the recipes haven't drifted.

Timberwolf's Partnership Approach

"Focus on product quality and retailer profitability."

✓

Quality & Trust

Product quality and nutrition you can trust to recommend to your valued customers — every recipe, every bag.

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Superior Margins

Higher base margins than competing brands in the premium sector. Built-in profit, not chased through promo.

It's All About Protein

Protein is what built the brand. Here's the science you can hand a customer in 30 seconds.

The Importance of Protein

Builds muscle
Supports healthy skin and coat
Fuels energy
Strengthens immunity
Supports rehabilitation
Cell and enzyme development

Amino Acids

Protein is composed of 21 amino acids
Dogs need 10, cats need 11 amino acids from food
These are called essential amino acids — critical for long-term health

The Building Blocks

Some red meats lack key amino acids like arginine and histamine
Digestibility varies — not all proteins are fully absorbed or utilized

Timberwolf Blends Proteins to:

Protein variety reduces allergies
Fresh meats aid digestion
Fish proteins provide Omega 3's to support skin, coat, and joints

The Power of Natural Herbs

Dogs have over 100 million scent receptors — humans have only about 400. That means your dog doesn't just taste Timberwolf — they experience it. From the moment you open the bag, their nose knows the difference: fresh herbs, real meats, powerful botanicals.

Smell the Difference.

Coriander

Supports digestion, gut health, and healthy appetite. Natural antioxidants with mild antimicrobial support.

Thyme

Natural thymol source with antimicrobial and antifungal support. Supports respiratory health, oral hygiene, and antioxidant defense.

Turmeric

Rich in curcumin with anti-inflammatory and antioxidant support. Supports joint health, immunity, and cellular wellness.

Fennel Seeds

Supports digestion and helps reduce gas or bloating. Freshens breath with antioxidant and digestive support.

Basil

Rich in antioxidants with immune and anti-inflammatory support. Promotes calm mood with natural antibacterial benefits.

Cumin

Supports digestive enzymes and nutrient absorption. Provides antioxidant support with minerals for digestive health.

Fenugreek

Supports healthy digestion, stool quality, and balanced blood sugar. Promotes skin, coat, and nursing support with natural fiber.

Parsley

Freshens breath while supporting immune and bone health. Provides antioxidant support for kidney and urinary wellness.

High-Protein Canine Recipes

35% crude protein

Black Forest

Venison & Lamb

Venison meal first ingredient — lean, novel red protein
Salmon + whitefish for Omega 3 / 6
Grain-free · no corn, wheat, or soy
Recommended for sensitive stomachs and rotational feeders
Family favorite — the brand's bestseller

Venison meal, salmon meal, whitefish meal, lamb, garbanzo beans, salmon, chicken fat (preserved with tocopherols and citric acid), peas, dried plain beet pulp, dried egg product, herbs (coriander, turmeric, basil, ginger, fenugreek, peppermint, thyme), brewers dried yeast, flax seed, menhaden fish oil (preserved with tocopherols), dried tomato pomace, dehydrated alfalfa meal, sweet potato, dehydrated kelp meal, dried apples, lecithin, potassium chloride, DL-methionine, dried chicory root, taurine, minerals (zinc sulfate, iron proteinate, ferrous sulfate, copper proteinate, copper sulfate, manganese proteinate, sodium selenite, manganous oxide, calcium iodate, ethylenediamine dihydroiodide), vitamins (vitamin E supplement, niacin supplement, thiamine mononitrate, D-calcium pantothenate, vitamin A supplement, pyridoxine hydrochloride, riboflavin supplement, vitamin D3 supplement, biotin, vitamin B12 supplement, folic acid), L-carnitine, preserved with tocopherols, lactic acid, yucca schidigera extract, beta carotene, rosemary extract.

36% crude protein

Ocean Blue

Herring & Salmon

Four fresh fish proteins — herring, whitefish, salmon, salmon meal
Highest Omega 3 content in the line — skin, coat, joints
Grain-free · no corn, wheat, or soy
Ideal for dogs with skin sensitivities or red-meat allergies
Lean caloric profile — great for weight-aware owners

Herring Meal, Whitefish Meal, Fresh Salmon, Salmon Meal, Chickpeas, Peas, Lentils, Chicken Fat, Dried Beets, Salmon Oil, Dried Tomatoes, Herbal Blend (Cinnamon, Rosemary, Cumin, Coriander, Turmeric, Fennel Seed, Basil, Fenugreek, Ground Ginger, Peppermint, Thyme), Flaxseed, Dehydrated Alfalfa, Saccharomyces Cerevisiae, Kelp, Dried Sweet Potatoes, Vegetable Blend (Carrots, Celery, Beets, Parsley, Lettuce, Watercress, Spinach), Vitamin Mix (B5, B12, E, B2, B1, B6, Folic Acid, A, Niacin, Biotin, D3), Chelated Mineral Mix Proteinates (Zinc, Iron, Manganese, Copper, Iodine, Cobalt), Dried Cranberry, Dried Blueberry, Sea Salt, Choline Chloride, Potassium Chloride, Lecithin, Taurine, Prebiotics (Inulin, Fructoligosaccarides, Mananoligosaccarides), Probiotics (Lactobacillus Acidophilus, Bacillus Subtillis, Bifidobacterium Thermophilum, Enterococcus Faecium, Bifidobacterium Pseudo-longum), Methionine, L-Carnitine, Rosemary Extract, Yucca Schidigera.

35% crude protein

Dakota

Buffalo & Lamb

Buffalo meal first ingredient — lean ancestral red protein
Reinforced with three fish proteins for Omegas
Lamb included for richness and digestibility
Grain-free · built for high-activity working dogs
Favored by K9 handlers and sporting-dog kennels

Buffalo meal, whitefish meal, salmon, herring meal, chicken fat (preserved with tocopherols), peas, lamb, plain dried beet pulp, lentils, salmon meal, herbs (coriander, turmeric, basil, ginger, fenugreek, peppermint, thyme), brewers dried yeast, flax seed, dried kelp meal, dehydrated alfalfa meal, dried tomato pomace, carrot, celery, beet, parsley, lettuce, watercress, spinach, sweet potato, lecithin, potassium chloride, choline chloride, salt, DL-methionine, dried chicory root, taurine, minerals (zinc sulfate, iron proteinate, ferrous sulfate, copper proteinate, copper sulfate, manganese proteinate, sodium selenite, manganous oxide, calcium iodate, ethylenediamine dihydroiodide), vitamins (vitamin E supplement, niacin supplement, thiamine mononitrate, D-calcium pantothenate, vitamin A supplement, pyridoxine hydrochloride, riboflavin supplement, vitamin D3 supplement, biotin, vitamin B12 supplement, folic acid), L-carnitine, preserved with tocopherols, lactic acid, yucca schidigera extract, rosemary extract.

40% crude protein

Wild & Natural

Chicken & Herring

40% crude protein — highest in the canine line
Chicken meal + fresh chicken — primary protein source
Herring + whitefish for Omega 3 / 6 boost
Grain-free · no corn, wheat, or soy
The flagship daily-feed formula — start most customers here

Chicken Meal, Chicken, Chickpeas, Chicken Fat, Herring Meal, Whitefish Meal, Peas, Dried Beets, Lentils, Dried Chicken Liver, Salmon Oil, Herbal Blend (Cinnamon, Rosemary, Cumin, Coriander, Turmeric, Fennel Seed, Basil, Fenugreek, Ground Ginger, Peppermint, Thyme), Kelp, Saccharomyces Cerevisiae, Vegetable Blend (Carrots, Celery, Beets, Parsley, Lettuce, Watercress, Spinach, Tomatoes), Flaxseed, Dried Sweet Potatoes, Dehydrated Alfalfa, Natural Flavors, Vitamin Mix (B5, B12, E, B2, B1, B6, Folic Acid, A, Niacin, Biotin, D3), Chelated Mineral Mix Proteinates (Zinc, Iron, Manganese, Copper, Iodine, Cobalt), Dried Eggs, Dried Whey, Dried Cranberry, Dried Blueberry, Sea Salt, Choline Chloride, Potassium Chloride, Prebiotics (Inulin, Fructoligosaccarides, Mananoligosaccarides), Methionine, Carrots, Taurine, Lecithin, L-Carnitine, Rosemary Extract, Probiotics (Lactobacillus Acidophilus, Bacillus Subtillis, Bifidobacterium Thermophilum, Enterococcus Faecium, Bifidobacterium Pseudo-longum), Yucca Schidigera.

34% crude protein

Wilderness

Lamb & Salmon

Lamb meal first ingredient — novel protein for allergy-sensitive dogs
Salmon + whitefish for Omegas
No chicken or beef — perfect for switching out of poultry
Grain-free · no corn, wheat, or soy
Often the answer for dogs with itchy skin or hot spots

Lamb Meal, Salmon Meal, Whitefish Meal, Fresh Lamb, Fresh Salmon, Lentils, Chicken Fat, Chickpeas, Pumpkin Meal, Peas, Dried Beets, Salmon Oil, Herbal Blend (Cinnamon, Rosemary, Cumin, Coriander, Turmeric, Fennel Seed, Basil, Fenugreek, Ground Ginger, Peppermint, Thyme), Flaxseed, Saccharomyces Cerevisiae, Dehydrated Alfalfa, Dried Sweet Potatoes, Vegetable Blend (Carrots, Celery, Beets, Parsley, Lettuce, Watercress, Spinach), Dried Tomatoes, Kelp, Vitamin Mix (B5, B12, E, B2, B1, B6, Folic Acid, A, Niacin, Biotin, D3), Chelated Mineral Mix Proteinates (Zinc, Iron, Manganese, Copper, Iodine, Cobalt), Dried Apples, Sea Salt, Lecithin, Choline Chloride, Potassium Chloride, Methionine, Taurine, Prebiotics (Inulin, Fructoligosaccarides, Mananoligosaccarides), Probiotics (Lactobacillus Acidophilus, Bacillus Subtillis, Bifidobacterium Thermophilum, Enterococcus Faecium, Bifidobacterium Pseudo-longum), L-Carnitine, Yucca Schidigera, Rosemary Extract.

High-Protein Feline Recipes

40% crude protein

Serengeti

Chicken

Chicken meal + fresh chicken — primary protein source
Reinforced with herring and whitefish for Omegas
Grain-free · no corn, wheat, or soy
Original feline formula — proven for years on the shelf
Great daily-feed staple

50% crude protein

Ocean Blue

Salmon

50% crude protein — premium-tier feline formula
Salmon + salmon meal + herring + whitefish
Pea protein boost for amino diversity
Highest Omega 3 in the feline line
Ideal for cats with skin sensitivities or dull coats

Salmon, Salmon Meal, Herring Meal, Pea Protein, Canola Oil (Preserved with Mixed Tocopherols), Fish Meal, Egg Albumin, Tapioca Starch, Dried Peas, Dried Potatoes, Natural Flavor, Salt, Potassium Chloride, DL-Methionine, Choline Chloride, Taurine, L-Tryptophan, Inulin, Dried Spinach, Dried Apples, Dried Blueberries, Dried Carrots, Dried Cranberries, Dried Pumpkin, Minerals (Zinc Methionine Complex, Zinc Sulfate, Iron Proteinate, Ferrous Sulfate, Copper Proteinate, Copper Sulfate, Manganese Proteinate, Sodium Selenite, Manganous Oxide, Calcium Iodate), Vitamins (Vitamin E Supplement, Niacin Supplement, Vitamin A Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Vitamin D3 Supplement, Biotin, Folic Acid, Vitamin B12 Supplement), Citric Acid, Mixed Tocopherols, Rosemary Extract.

50% crude protein

Wild & Natural

Chicken & Turkey

50% crude protein — premium-tier feline formula
Chicken + chicken meal + turkey meal for protein variety
Pea protein boost for complete amino profile
Grain-free · no corn, wheat, or soy
The daily-feed flagship for feline carnivores

Chicken, Chicken Meal, Turkey Meal, Pea Protein, Chicken Fat (Preserved with Mixed Tocopherols), Fish Meal, Egg Albumin, Tapioca Starch, Dried Peas, Dried Potatoes, Natural Flavor, Salt, Potassium Chloride, DL-Methionine, Choline Chloride, Inulin, Taurine, L-Tryptophan, Dried Spinach, Dried Apples, Dried Blueberries, Dried Carrots, Dried Cranberries, Dried Pumpkin, Minerals (Zinc Methionine Complex, Zinc Sulfate, Iron Proteinate, Ferrous Sulfate, Copper Proteinate, Copper Sulfate, Manganese Proteinate, Sodium Selenite, Manganous Oxide, Calcium Iodate, Ethylenediamine Dihydroiodide), Vitamins (Vitamin E Supplement, Niacin Supplement, Vitamin A Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Vitamin D3 Supplement, Biotin, Folic Acid, Vitamin B12 Supplement), Citric Acid (Preservative), Mixed Tocopherols (Preservative), Rosemary Extract.

Alpha Club — Program Benefits

The premium partnership tier. Guaranteed margin, growth rebate, free product when you hit the objectives.

✓Guaranteed 42% Margin: Discount off invoice.
✓Growth Incentive: 20% of growth dollars above the quarterly objective.
✓The Q4 rebate doubles to 40% if the purchase objective is met in each of the four quarters.
✓Free Product: A free bale of 6 × 4 lb W&N dog or 6 × 2.2 lb W&N cat each quarter the objective is met.
✓2026 line extensions: Unique new product line extensions in 2026 will further enhance growth incentive opportunities.

Alpha Club — Program Requirements

✓Retailers must stock both sizes of seven (7) Timberwolf formulations.
✓Year 1: 10% Quarter-over-Quarter growth.
✓Year 2: 7% Quarter-over-Quarter growth.
✓If the retailer misses a quarterly objective, they must achieve a minimum of 15% growth over the prior year to maintain program eligibility.

Alpha Club Profit Model

Worked example for a retailer hitting every 2026 quarterly objective. Base Q4 purchase: $3,700.

Quarter	2026 Objective	Typical 25% Margin		Wolf Pack 42%	Growth Incentive	Free Product Retail Value
Quarter	2026 Objective	Total Sales	Net Profit	Net Profit	Rebate	$
Q1	$4,070.00	$5,000.00	$1,250.00	$2,100.00	$186.00	$119.94
Q2	$4,477.00	$5,540.00	$1,385.00	$2,326.80	$212.60	$119.94
Q3	$4,924.70	$6,080.00	$1,520.00	$2,553.60	$231.06	$119.94
Q4	$5,417.17	$6,620.00	$1,655.00	$2,780.40	$481.13	$119.94
Totals	$18,888.87	$23,240.00	$5,810.00	$9,760.80	$1,110.79	$479.76

Incremental Profit

$3,950.80

Growth Incentive Rebates

$1,110.79

Free Goods Retail Value

$479.76

Incremental Profit Total

$5,541.35

Margin w/ Growth Incentive: 46.17%

The Elevator Pitch

Use this on the floor: If you're looking for a higher protein food that is built more around how dogs are meant to eat, Timberwolf is a great option. It's made in the USA, uses animal-focused formulas, and is designed for dogs that need better fuel, better coat support, and a more nutrient-dense diet. A lot of customers like it because you can often feed less while still giving the dog more purposeful nutrition. I usually recommend Timberwolf for active dogs, picky eaters, dogs that need a better coat, or customers who want something more premium than the standard kibble options.