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★ 02 · Programs
Retailer programs.
The three programs Timberwolf runs for independent pet retailers — Alpha Club for premium partners, Astro Frequent Buyer for everyday customer loyalty, and Trial Coupons for select Alpha Club members to drive in-store trial.
Alpha Club
The premium partnership tier — guaranteed margin, growth rebates, and free product.
- ✓Guaranteed 42% Margin: Discount off invoice.
- ✓Growth Incentive: 20% of growth dollars above the quarterly objective.
- ✓Q4 rebate doubles to 40% if the purchase objective is met in each of the four quarters.
- ✓Free Product: A free bale of 6 × 4 lb W&N dog or 6 × 2.2 lb W&N cat each quarter the objective is met.
- ✓2026 line extensions: Unique new product line extensions in 2026 will further enhance growth incentive opportunities.
Alpha Club Profit Model — what you actually take home
Worked example for a retailer hitting every 2026 quarterly objective. Base Q4 purchase: $3,700.
| Quarter | 2026 Objective | Typical 25% Margin | Wolf Pack 42% | Growth Incentive | Free Product Retail Value | |
|---|---|---|---|---|---|---|
| Total Sales | Net Profit | Net Profit | Rebate | $ | ||
| Q1 | $4,070.00 | $5,000.00 | $1,250.00 | $2,100.00 | $186.00 | $119.94 |
| Q2 | $4,477.00 | $5,540.00 | $1,385.00 | $2,326.80 | $212.60 | $119.94 |
| Q3 | $4,924.70 | $6,080.00 | $1,520.00 | $2,553.60 | $231.06 | $119.94 |
| Q4 | $5,417.17 | $6,620.00 | $1,655.00 | $2,780.40 | $481.13 | $119.94 |
| Totals | $18,888.87 | $23,240.00 | $5,810.00 | $9,760.80 | $1,110.79 | $479.76 |
Incremental Profit
$3,950.80
+
Growth Incentive Rebates
$1,110.79
+
Free Goods Retail Value
$479.76
=
Incremental Profit Total
$5,541.35
Margin w/ Growth Incentive: 46.17%
Frequent Buyer Program
Run through Astro Loyalty. The everyday customer loyalty engine — easy to opt in, easy to redeem.
- ✓Buy 8, Get 1 Free on Timberwolf bags through the Astro platform.
- ✓The free bag reduces the customer's effective Timberwolf cost by ~11% over the cycle.
- ✓That's roughly $10 off on a 20 lb bag across the program.
- ✓Stacks naturally with Alpha Club margin — retailer pockets the same per-bag margin on every paid unit.
Trial Coupons — Select Alpha Club Members
A $5-$5-$5 Challenge Card sequence available to select Alpha Club members. Three coupons get the customer through their first three bags — built for in-store handout at the shelf.
- ✓Card 1 · First small bag for $5 (redemption value $15) — gets the customer to try Timberwolf the first time.
- ✓Card 2 · $5 off the next full bag — locks in the second purchase, the proof-of-difference moment.
- ✓Card 3 · $5 off the bag after that — turns the customer into a repeat buyer by the third bag.
- ✓Each customer fills in the recipe choice + date used on the back, so the retailer captures trial data.
-
✓QR code routes the customer to
timberwolfpet.comfor recipe info + reorder.
