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Continue shoppingRetailer Pitch Deck
Independent Retailer Partnership
Ultra Premium Performance Nutrition for Dogs
Trusted by Breeders, Kennels, and Working Dog Programs Since 1996
Dallas-Fort Worth • Austin • Denver • Seattle • Portland
The Brand
Why Timberwolf Pet Food?
Since 1996, Timberwolf has crafted ultra premium, high protein dog food trusted by professional breeders, working dog handlers, and performance-focused pet owners. Every recipe follows our strict 80/20/0 philosophy.
80% Protein
20% Fruits & Veggies
0% Fillers
Est. 1996
Nearly three decades of proven, consistent performance nutrition.
80/20/0 Formula
80% premium protein, 20% whole fruits and herbs. Zero corn, wheat, soy, or by-products.
Trusted by Pros
Chosen by breeders, K9 units, search and rescue teams, and competitive dog sport athletes.
The Legends Line
| Recipe | Primary Protein | 4 lb | 20 lb |
|---|---|---|---|
| Dakota | Buffalo | $23.99 | $99.99 |
| Black Forest | Venison & Bison | $23.99 | $99.99 |
| Ocean Blue | Salmon & Herring | $21.99 | $90.99 |
| Wild & Natural | Chicken | $20.99 | $88.99 |
| Wilderness | Lamb | $21.99 | $90.99 |
The Numbers
The Margin Story
Independent retailers thrive on margin. Timberwolf delivers 40%+ everyday margin on every bag sold, significantly outperforming the most recognized premium brands on your shelf.
| Brand | Retailer Margin | Est. Profit / 20lb Bag | Quality Tier |
|---|---|---|---|
| Timberwolf Pet Food | 40%+ | $40+ | Ultra Premium |
| Orijen | ~35% | ~$32 | Super Premium |
| Blue Buffalo Wilderness | ~30% | ~$20 | Premium |
| Merrick | ~32% | ~$22 | Premium |
2x
More profit per bag than Blue Buffalo
Plus: Buy 8 Get 1 Free through Astro Loyalty
A retailer selling 20 bags of Timberwolf per month generates $800+ in gross margin from a single brand. That is shelf space working harder for your business.
Customer Acquisition
The 5-5-5 Program
A structured trial-to-loyalty program that turns new customers into lifetime buyers. We provide 25 coupon sets per store to drive trial and conversion.
1
TRY
$5 OFF
First Small Bag (4 lb)
Low-risk trial. Customer experiences the quality with minimal commitment.
2
SWITCH
$5 OFF
First Large Bag (20 lb)
Customer is convinced. The discount accelerates the move to full-size purchase.
3
STAY
$5 OFF
Second Large Bag (20 lb)
Locks in the habit. By the third purchase, Timberwolf is their brand.
25
Coupon Sets Per Store
6-8
Retained Customers
$500-800
Monthly Revenue Per Store
Of 25 customers who try Timberwolf, we consistently see 6-8 become repeat buyers. That is a 24-32% conversion rate with zero advertising spend from the retailer.
Retailer Rewards
Alpha Club
The Alpha Club is Timberwolf's retailer loyalty and growth incentive program. Qualifying stores receive exclusive benefits designed to drive sell-through and reward performance.
Buy 8 Get 1 Free
Through Astro Loyalty, every 9th bag is on us. Boosts your effective margin beyond 40%.
Staff Training
In-store education sessions and quick reference cards so every team member can sell confidently.
Co-Op Marketing Support
POS materials, shelf talkers, and promotional assets to drive customer attention.
Growth Incentives
Volume-based rewards for stores that grow their Timberwolf business quarter over quarter.
Dedicated Rep Support
Your rep is your direct line to Timberwolf. Questions, orders, issues — one call.
Sample Program
Free samples for staff feeding trials and customer demos. Nothing sells like results.
Market Momentum
Consumer Demand Is Growing
Timberwolf is actively investing in brand awareness and consumer education. Retailers who partner with us benefit from an expanding audience actively seeking our products.
10,700+
Monthly Blog Visitors
Growing
Social Media & Online Presence
1996
Established — Nearly 30 Years
100%
Retailer Price Protection
Unlike many premium brands, Timberwolf does not discount to Amazon or Chewy. When customers walk into your store, they know the price is fair. Your shelf is protected.
Partnership Support
What We Provide
When you partner with Timberwolf, you get more than a product. You get a team invested in your success.
- ✓Free Product Samples — Staff feeding trials and customer demos at no cost.
- ✓5-5-5 Coupon Program — 25 coupon sets per store to drive trial and convert customers.
- ✓In-Store Staff Training — We train your team on every recipe.
- ✓POS Materials — Shelf talkers, counter displays, and brand signage.
- ✓Quick Reference Cards — Pocket-sized cheat sheets for every staff member.
- ✓Dedicated Rep Support — Orders, questions, and follow-up handled directly.
- ✓Astro Loyalty Integration — Buy 8 Get 1 Free tracked automatically.
- ✓Alpha Club Membership — Growth incentives for qualifying stores.
Ready to Partner With Us?
Apply today and a representative in your area will walk you through the numbers and schedule your first delivery.
Email Us — partnerships@timberwolfpet.com