Pack Leader Pilot

★ For Independent Pet Retailers

Pack Leader Program.

Reward the recommendation.
Move the bag.
Bring the customer back.
$15
Per Big Bag Sold
Your staff earns when Timberwolf moves.
↑
Faster Sell-Through
More team confidence. More shelf conversations. More bags sold.
8 + 1
Repeat Customers
Buy 8, Get 1 Free keeps customers coming back to your store.

★ Timberwolf Feeding Mantra ★

Feed Better For…

Firmer Stools.

Fuller Coats.

Focused Nutrition.

Feed Less.

Fuel More.

★ The Shelf Story

Three Questions. Three Answers Your Team Can Trust.

At shelf, customers need to know three things: Is it good? Will they eat it? Is it worth it?

1

Is it good for my dog or cat?

Yes. Timberwolf is a Carnivore Specific Diet made with real meat and fish first, AAFCO complete and balanced, and crafted without corn, wheat, soy, or by-products.

🥩
35%+ Crude Protein.
Every Timberwolf recipe runs 34–40% crude protein — meat- and fish-led, not bulked up with fillers.
  • Carnivore Specific Diets
  • Real meat or fish first
  • AAFCO complete and balanced
  • Made in the USA
  • No corn, wheat, soy, or by-products
2

Will my pet like it?

Yes — and customers can smell the difference. Real animal protein and fresh functional herbs give Timberwolf an aroma other foods can't replicate. Open a sample bag and let the customer take in the difference for themselves.

👃
Smell sells.
Fresh herbs + premium proteins = an aroma you can recommend without saying a word.
  • Meat and fish forward recipes
  • Rich animal protein
  • Eight fresh functional herbs (basil, parsley, thyme, turmeric, fenugreek, fennel, cumin, mint)
  • Great for picky pets
  • Clerk line: Open the sample. Let them smell the difference.
3

Can I afford to feed it?

Yes. Nutrient-dense formulas help pets eat less per cup, and Buy 8, Get 1 Free makes the value simple.

$2.35/day
to feed a 40-lb dog
lineup average · ~$2.10/day after Buy 8 Get 1 Free
  • Nutrient dense formulas
  • Helps bags last longer
  • Buy 8, Get 1 Free
  • Strong value for premium nutrition
  • Clerk line: Feed better. Feed less. Fuel more.
★ The Spiff Opportunity

Every bag gives the team a reason to recommend.

Clerks earn for conversions. Managers earn for keeping the team engaged. Drag the slider below to see what big-bag conversions do to a California paycheck.

Staff · Big Bag
$15
Per big bag (15 lb & up)

Highest-impact tier. One big-bag conversion per day adds meaningful monthly income.

Staff · Small Bag
$10
Per small bag (under 15 lb)

Built for trial. Lower-resistance first purchase while still rewarding the team.

Manager / Owner
$5
Per bag — big or small

Keeps leadership engaged, coaching, and focused on sell-through.

Bigger paycheck No extra shifts Stacks on your hourly Paid monthly
If I sell this many big bags a day…
1bag / day
012345
← Slide the bar →
Monthly Spiff Earned
$300
5 days × 4 weeks × $15
= CA Min-Wage Hours
18.2 hrs
at $16.50/hr — no extra shift
Boost on a Full-Time Check
+11%
vs. 160 hr/mo @ $16.50

Sell 1 big bag a day = $300/mo.

Real money for your staff — no extra labor hours, no extra shifts. Stacks on top of every paycheck.

$300
Extra Earned
Per Month

$16.50/hr is the 2025 California state minimum wage. Spiff math assumes 5 days/week, 4 weeks/month at $15 staff big-bag spiff. Manager kicker ($5/big bag) paid separately. Actual payout may vary by program cycle, store, bag mix, and distributor setup.

★ How to Earn It

Three moves at shelf. That's the whole system.

One repeatable behavior every clerk can use in the food aisle.

1

Open a sample bag.

If a sample is available, open it and engage the customer with the aroma. Don't overpitch — let the product speak first.

2

Answer the one question they asked.

Quality → meat, AAFCO, USA-made. Taste → let them smell. Price → cost/day + Buy 8, Get 1 Free.

3

Ring it up. Hand them the Buy 8 card.

The spiff rewards the first purchase. The frequent-buyer card brings them back.

Recommend·Convert·Reward·Retain
★ Manufacturer Support

Timberwolf supports the store, not just the shelf.

More than a rebate or flyer. The Pack Leader Program backs the store with training, staff motivation, shelf tools, and simple repeat-purchase mechanics.

  • 30-minute in-store training from Eric Akaba or a Newco rep — no Zoom unless requested.
  • Frequent Buyer cards supplied by Timberwolf.
  • Shelf signage supplied by Timberwolf.
  • Spiffs paid monthly to participating stores.
  • Top stores may qualify for employee feed support.
  • Retailer support focused on recommendation, trial, and repeat purchase.
★ Key Newco Message

A simple reason to re-engage every account.

Pack Leader gives Newco reps a practical reason to revisit accounts, train clerks, and create movement around Timberwolf. Easy to explain, easy to adopt, easy to remember.

★ The Bottom Line

Placement gets it on the shelf. Pack Leader helps move it off.

Timberwolf isn't asking retailers to guess how to sell the food. We're giving them the shelf story, the training, the incentive, and the repeat-purchase loop.

Timberwolf Pet Food · Made in the USA · Family-owned since 1996 · Built for independent retailers · partnerships@timberwolfpet.com