Homestyle Entrées — Trade Preview

Timberwolf · Trade Preview
Homestyle Entrées
Launching Fall 2026 · Not Yet Available
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For access issues, contact partnerships@timberwolfpet.com
★ Launching Fall 2026 · Trade Sales Framework

Turn Fresh Demand
Into Shelf Velocity.

Timberwolf Homestyle Entrées. Built to Sell.
Premium, shelf-stable fresh-style meals that drive trial, repeat purchase, and margin — without refrigeration, waste, or complexity.
Timberwolf Homestyle Entrées · Open & Serve · Complete Meal for Dogs
Real Meat First
80%+ real meat
& organ in every recipe
Repeat Purchase Driver
Dogs love it.
Pet parents trust it.
Shelf-Stable
No refrigeration.
No hassle. No waste.
Fresh experience. · Dry-food simplicity. · Premium margin.
Why Distributors and Retailers Care

Three reasons it moves off the shelf.

Premium fresh-style demand keeps growing — but most options come with refrigeration, waste, and shelf complexity that retailers don't want. Homestyle Entrées delivers the experience without the friction.

1

Profit at Shelf

40%+ margin potential. High perceived value. Designed for repeat purchasing behavior — once a dog parent buys one pouch, they come back for the case.

2

Built for Trial to Repeat

Strong aroma and visible ingredients create immediate dog acceptance. Ideal for toppers, picky eaters, and new premium buyers who don't want to commit to a 12 lb bag on day one.

3

No Friction for Stores

Shelf-stable. Small footprint. Easy merchandising. No freezer, no waste, no expiration risk. Stocks like a can. Ships like dry food. Sells like fresh.

★ Rep Talk Track
"This is not just another pouch. Customers try it because it smells like real food. Dogs eat it immediately. Stores reorder it because it moves."
— For —
Dogs
5 Recipes · 255g Pouch · 33% Retailer Margin · $4.29–$4.49 SRP

Built for the bowl. Built for the dog.

Three single-protein recipes for sensitive eaters and rotation feeders. Two multi-protein blends for skin/coat and working performance. Every pouch is built around real meat, real organ, and a short ingredient list a dog parent can read out loud.

Scroll to explore the full line →
Timberwolf Homestyle Entrées Venison, Duck & Chicken
0%
Animal Ingredients
Tri-protein + organ
0%
Lead Proteins
Venison · duck · chicken
0
Real Meat Cuts
Venison · duck · chicken · liver
Working-dog multi-protein

Venison, Duck & Chicken

29% Venison · 29% Duck · 28% Chicken

The performance recipe. Three proteins — venison, duck, chicken — built for dogs that work. Endurance, lean muscle, recovery. The bowl version of our 1996 high-protein dry food legacy.

SRP$4.49
Wholesale$3.01
Pack255g
Timberwolf Homestyle Entrées Duck & Salmon
0%
Animal Ingredients
Salmon + duck + plasma
0%
Salmon + Duck
43% salmon · 43% duck
0
Real Meat Cuts
Salmon · duck · plasma
Omega-rich · skin & coat

Duck & Salmon

43% Salmon · 43% Duck

The skin and coat recipe. Salmon and duck split the headline 50/50, with bovine plasma and pumpkin to support digestion. Built for the dog whose coat tells the truth about what they eat.

SRP$4.49
Wholesale$3.01
Pack255g
Timberwolf Homestyle Entrées Duck
0%
Animal Ingredients
Duck + organ + oil
0%
Duck Meat
Single-source novel protein
0
Real Meat Cuts
Duck · chicken liver
Novel protein for sensitive dogs

Duck

83% Duck

A novel single-protein option for dogs with chicken or beef sensitivities. Duck-forward, with chicken liver, sweet potato, and a fish-broth finish. Clean enough for elimination diets, rich enough to feed every day.

SRP$4.29
Wholesale$2.87
Pack255g
Timberwolf Homestyle Entrées Beef
0%
Animal Ingredients
Meat + organ + oil
0%
Beef Meat
Whole-muscle protein
0
Real Meat Cuts
Beef · heart · liver
High-protein classic

Beef

80% Beef

The classic. Rich in beef heart and beef liver — nature's multivitamin — with pumpkin for digestion. A meal that makes a serious dog stand up at dinner.

SRP$4.49
Wholesale$3.01
Pack255g
Timberwolf Homestyle Entrées Chicken
0%
Animal Ingredients
Meat + organ + oil
0%
Chicken Meat
Whole-muscle protein
0
Real Meat Cuts
Chicken · liver · heart
Single-protein gentle meal

Chicken

81% Chicken

Pure, gentle, and complete. Built around real chicken with chicken liver, sweet potato, and chicken broth. The everyday recipe — for sensitive stomachs, picky eaters, and dog parents who want one clean ingredient list they can read out loud.

SRP$4.29
Wholesale$2.87
Pack255g
— For —
Cats
5 Recipes · 85g Pouch · 33% Retailer Margin · $1.89–$2.09 SRP

The cat shelf, done right.

Five recipes built for cats — single-protein chicken and duck for sensitive eaters, marine-forward tuna for the picky-eater shelf, and omega-rich and tri-protein blends for active and rotation-fed cats. Same Homestyle Entrées standard, scaled to 85g single-serve pouches.

Scroll to explore the full line →
Timberwolf Homestyle Entrées Tuna
0%
Animal Ingredients
Tuna + sardine + broth
0%
Marine Protein
Tuna + sardine
0
Real Meat Cuts
Tuna · sardine · plasma
Marine recipe for picky cats

Tuna

65% Tuna

The cat-shelf classic — done right. Real tuna with sardine and fish broth for the marine flavor cats crave, plus pumpkin and bovine plasma for digestion and gut health.

SRP$2.09
Wholesale$1.40
Pack85g
Timberwolf Homestyle Entrées Duck & Salmon
0%
Animal Ingredients
Salmon + duck + chicken
0%
Salmon + Duck
30% salmon · 30% duck
0
Real Meat Cuts
Salmon · duck · chicken
Omega-rich · skin & coat

Duck & Salmon

30% Salmon · 30% Duck

The skin and coat recipe for cats. Salmon, duck, and chicken in a fish-broth base — built around omega-rich proteins for silky coats and steady energy.

SRP$2.09
Wholesale$1.40
Pack85g
Timberwolf Homestyle Entrées Duck
0%
Animal Ingredients
Duck + organ + broth
0%
Duck Meat
Single-source novel protein
0
Real Meat Cuts
Duck · chicken liver
Novel protein for sensitive cats

Duck

78% Duck

A novel single-protein recipe for cats with chicken or fish sensitivities. Duck-forward, with chicken broth, sweet potato, and chicken liver. Clean enough for elimination diets.

SRP$1.89
Wholesale$1.27
Pack85g
Timberwolf Homestyle Entrées Chicken
0%
Animal Ingredients
Chicken + organ + broth
0%
Chicken Meat
Whole-muscle protein
0
Real Meat Cuts
Chicken · liver · broth
Single-protein gentle meal

Chicken

78% Chicken

A clean, complete chicken recipe for everyday feeding. Real chicken with chicken broth, sweet potato, and chicken liver. The simplest ingredient list on the cat shelf — picky eaters and sensitive stomachs welcome.

SRP$1.89
Wholesale$1.27
Pack85g
Timberwolf Homestyle Entrées Venison, Duck & Chicken
0%
Animal Ingredients
Tri-protein + organ
0%
Lead Proteins
Venison · duck · chicken
0
Real Meat Cuts
Venison · duck · chicken · liver
Tri-protein performance recipe

Venison, Duck & Chicken

26.5% Venison · 26.5% Duck · 26% Chicken

The performance recipe for cats. Three proteins — venison, duck, chicken — in a chicken broth base, balanced with pumpkin and chicken liver. Built for active and rotation-fed cats.

SRP$2.09
Wholesale$1.40
Pack85g
Product Snapshot

The line at a glance.

Ten recipes across two species. One shelf-stable pouch format per side — 255g for dogs, 85g for cats. Two-year shelf life. Built around real meat and organ — nothing else.

10
Recipes
5 dog · 5 cat
80%+
Real Meat & Organ
Whole-named cuts only
255g / 85g
Resealable Pouches
Dog · Cat single-serve sizes
2yr
Shelf Life
Sealed · retort-processed
0
By-Products or Preservatives
Short ingredient deck — every line earns its place
Where We Sit

More meat. Same size. Premium standard.

A snapshot of the premium pouch category — Timberwolf alongside Stella & Chewy's, Jinx, Honest Kitchen, and Health Extension. Homestyle Entrées sits at the top for real meat content (88%) in a 9 oz pouch matched only by Jinx — the most nutrition per shelf transaction in the premium set.

★ Pantry · Shelf-Stable

Stocked alongside the wet pouch shelf — no cold chain required.

Retort-processed pouches with an 18+ month shelf life. No refrigeration before opening. Stocks like a can: pantry-room temperature, standard shelf turnover, no freezer or fridge logistics. Refrigerate after opening — same as any wet food. Every brand in the comparison below is a shelf-stable pouch; this is the wet-food shelf, not the fresh/frozen aisle.

% Real Meat & Organ
Each bar shows real meat & organ content. Brand & SRP per pouch below. Bars animate when in view.
100%
75%
50%
25%
0%
88%
Timberwolf
$4.29–$4.49
80%
Stella & Chewy's
$5.49
75%
Jinx
$3.99
72%
Honest Kitchen
$4.49
70%
Health Extension
$3.49
Brand · Recipe Storage Size SRP Real Meat $ / oz
Timberwolf Homestyle Entrées Shelf-stable 9.0 oz $4.29–$4.49 88% $0.49
Stella & Chewy's Wet Recipe Shelf-stable 5.5 oz $5.49 ~80% $1.00
Jinx Complete & Balanced Shelf-stable 9.0 oz $3.99 ~75% $0.44
The Honest Kitchen Pour Over Shelf-stable 5.5 oz $4.49 ~72% $0.82
Health Extension Real Meat Shelf-stable 5.5 oz $3.49 ~70% $0.63

Approximate market positioning based on publicly listed product specs & category averages. For internal sales reference; verify current SRPs with retailers.

88%
Real Meat & Organ
Highest in the premium pouch set (vs 70–80%).
9 oz
Per Pouch
Tied for largest pouch in the premium set (with Jinx).
$0.49
Per Ounce
Competitive shelf value at top-of-category meat density.
Retailer Economics

Margin built for the shelf. Across every recipe.

Standard 33% retailer margin across all ten recipes — five for dogs, five for cats. Single-protein dog recipes sit at $4.29 SRP, multi-protein and beef at $4.49. Cat recipes scale to the smaller 85g pouch with $1.89–$2.09 SRP.

Dogs Five recipes · 255g pouch

Recipe Pack Wholesale
Retailer pays 		SRP
Customer pays 		Retailer Profit
SRP − Wholesale 		Retailer Margin
% of SRP
Venison, Duck & Chicken 255g $3.01 $4.49 $1.48 33.0%
Duck & Salmon 255g $3.01 $4.49 $1.48 33.0%
Duck 255g $2.87 $4.29 $1.42 33.0%
Beef 255g $3.01 $4.49 $1.48 33.0%
Chicken 255g $2.87 $4.29 $1.42 33.0%

Cats Five recipes · 85g pouch

Recipe Pack Wholesale
Retailer pays 		SRP
Customer pays 		Retailer Profit
SRP − Wholesale 		Retailer Margin
% of SRP
Tuna 85g $1.40 $2.09 $0.69 33.0%
Duck & Salmon 85g $1.40 $2.09 $0.69 33.0%
Duck 85g $1.27 $1.89 $0.62 33.0%
Chicken 85g $1.27 $1.89 $0.62 33.0%
Venison, Duck & Chicken 85g $1.40 $2.09 $0.69 33.0%
Avg. retailer margin
33.0%
Standard across all 10 recipes
Avg. profit per pouch
$1.06
Retailer take, single-serve
SRP range
$1.89–$4.49
Cat 85g · Dog 255g pouches
Intro Promotion · Launch Month

Buy 2, Get 1 FREE.

A first-month launch promotion built around a simple insight: nobody else in the wet/pouch category runs this. Stella & Chewy's, Honest Kitchen, Jinx, Health Extension — none offer comparable consumer promotions. They ship case-pack discounts to retailers and hope. Homestyle Entrées brings the discount to the customer at the moment of trial — funded by Timberwolf, so retailer margin stays intact.

2 Paid
+
1 Free
Customer takes home 3 pouches for ~$8.58 instead of $12.87. ~33% effective discount on the 3-pack basket — and the dog gets a real meal three days running.
A

Doubles Trial Conversion

Single-pouch trial converts a fraction of dogs. Three-pouch trial locks the dog's preference before the customer leaves the trial window — by day 3, they're back in for the case.

B

Triple Sell-Through Per Transaction

Same customer contact, same checkout. 3 pouches off the shelf instead of 1. Inventory turns 3× faster during the launch month — accelerating reorder velocity from week one.

C

Category-Unique Lever

No comparable consumer promotion across the premium pouch category. Retailers can sell this as their exclusive launch event — a real reason for shoppers to walk in the door this month.

Execution Tools

What the rep walks in with.

Every Pack Leader gets a turn-key kit on Day 1. No ambiguity, no improvisation — just the tools proven to drive trial and reorder velocity in independent retail.

01

Sample & Coupon Kits

Single-serve sample pouches paired with a buy-one-get-one or trial-discount coupon. Removes the price-trial barrier. Customer leaves with a real meal in hand and a reason to come back.

02

Employee Feeding Strategy

Free pouch per employee per month — they feed it to their dog, learn the product, become the in-store recommendation engine. The clerk is the closer.

03

Clip Strips & Counter Placement

Branded clip strips by the kibble shelf and counter-top displays at checkout. Catches the dog parent at two decision points: pre-kibble browse and post-purchase add-on.

04

Topper Positioning

"Pour over kibble" is the gateway pitch. Frames Homestyle as a complement to existing dry food — not a switch — which cuts trial friction in half.

Launch Timeline

From preview to shelf.

A staged rollout designed to lock in distributor and retailer commitments before public launch. Top 25 retailers + Newco/IPS get first access to launch pricing.

1
May–Jun 2026

Trade preview window

Distributors + top 25 retailers review the line, lock in launch pricing, and reserve initial case allocations.

2
Jul 2026

First production run

Manufacturing kickoff. Distributor case orders confirmed. Marketing assets — POS, sampling kits, trade ads — go to print.

3
Aug 2026

Distributor warehouse fill

First inventory ships into Newco / IPS warehouses. Sampling kits ship to participating retailers ahead of launch.

4
Fall 2026

Public launch

Hits independent pet retail shelves. Public website goes live. Trade advertising and consumer marketing kick in.

The Pre-Launch Ask

Most pet brands sit on shelves. Timberwolf gives you the tools to move them.

We're inviting our top 25 partner retailers — and our distributor partners at Newco and IPS — to lock in launch pricing and reserve case allocations before public launch. One signature, one window.

Reserve Launch Allocation →
partnerships@timberwolfpet.com · Trade preview only · Public launch Fall 2026