Timberwolf 2026 Distribution & Retail Program

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2026 Distribution & Retail Program
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★ Distribution & Retail · 2026
Timberwolf — Partner Program Deck
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Cover — Timberwolf 25 years
CoverTimberwolf Pet Food — 25 years of biologically-appropriate, high-protein nutrition trusted by retailers nationwide.
About Timberwolf · Mission
AboutFor 25+ years, Timberwolf has crafted high-protein, rotational nutrition that goes beyond the bowl — supporting vitality, endurance, and long-term wellness.
Boots on the Ground — Eric leads the field
Boots on the GroundEric leads Timberwolf in the field — IPS rep partnership, staff training, in-store demos, and real-time feedback that keeps every program optimized.
Boots on the Ground — retailer tools
Retailer ToolsFive execution levers — samples, 5-5-5 coupons, shelf talkers, Astro Loyalty, and Eric's store-level execution — turn placement into repeat sales.
Profit Per SqFt
Profit Per SqFt$2,000/mo of Timberwolf at 35% = $700 profit. $400/mo of accessories at 50% = $200. +$6,000 incremental profit per year on the same 3 ft of shelf.
Employee Feed Program
Employee FeedTurn store staff into knowledgeable, authentic Timberwolf ambassadors — direct correlation with product familiarity, store growth, and counter-level conversion.
Nutrition section divider
NutritionThe why behind the bowl — protein quality, digestibility, and the herbs that make Timberwolf smell different.
Importance of Protein
Importance of ProteinNot all proteins are created equal. Timberwolf blends multiple proteins for full amino-acid coverage, better digestion, and balanced Omegas — fish, fresh meats, and herbs.
Smell the Difference — natural herbs
Smell the DifferenceEight functional herbs — basil · cumin · coriander · fennel · fenugreek · parsley · thyme · turmeric — supporting digestion, immunity, and coat health.
What Makes Timberwolf Different
What Makes Timberwolf DifferentSix visible outcomes pet parents see in 30–60 days: shinier coats, healthier weight, cleaner bowls, energy, fewer sensitivities, and healthy stools.
High Protein Canine Recipes
Canine RecipesFive canine kibbles — Wild & Natural, Black Forest, Dakota, Wilderness, Ocean Blue — built to rotate, with up to 40% crude protein.
High Protein Feline Recipes
Feline RecipesFour feline kibbles — Wild & Natural, Ocean Blue, Dakota, Serengeti — up to 50% crude protein.
Slow Cooked Recipes — Coming Fall 2026
Coming Fall 2026Slow-Cooked Recipes — Beef, Chicken, Duck, Salmon, Venison. New premium line extension expanding the growth-incentive opportunity.
Homestyle Entrées Open & Serve — Feline
Homestyle EntréesOpen-and-serve feline pouches — Tuna, Venison, Salmon, Chicken, Duck. Slow-cooked nutrition in a convenient, ready-to-feed format.
Pricing section divider
PricingDistribution pricing, IMAP protection, and ISO program tiers — engineered to enhance margins from the gate.
Distribution Pricing table
Distribution PricingFull UPC pricing — units per pallet/layer, distributor cost, suggested wholesale, and 27%–35% retailer margins across the dog and cat lines.
Retailer Margins · ISO Programs
ISO ProgramsBase 35% · IMAP $1.00 above suggested · Wolf Pup ISO 10% off → 42% margin · Wolf Pack ISO 20% off → 48% margin · 10% off new SKU placements.
Follow & Join the Pack
Join the PackFollow @timberwolfpet on Facebook · TikTok · Instagram · YouTube — and visit timberwolfpet.com for the full program details.
Alpha Club Toolkit cover
Alpha Club ToolkitDriving velocity at shelf — the retailer growth program for partners committed to the full Timberwolf line.
Driving Movement at Shelf · Real Results
Real ResultsEducated Staff + Engaged Shoppers = Velocity at Shelf. One Alpha retailer: 95 customers came through last month's promotion.
Alpha Club Program Benefits
Program Benefits42% guaranteed margin · 20% growth-incentive rebate · Q4 doubles to 40% if all four objectives hit · free bale every quarter the objective is met.
Alpha Club Program Requirements
Program RequirementsStock the full line · 10% QoQ growth Year 1 · 7% QoQ Year 2 · missed quarter requires 15% YoY recovery · new ISO accounts get a $1,500 baseline.
Alpha Club Tools & Funnel
Tools & FunnelFive-step funnel: 3oz samples → $5 small-bag coupons → ASTRO Buy 8 Get 1 Free → trade shows → free bale at sign-up. Each step maps to a stage of customer retention.
Quarterly Shortfall Policy
Shortfall PolicyMiss a quarter? Shortfall carries forward. Q2 misses $600 → Q3 goal becomes $2,600. Rebate paid only on the adjusted goal — fair, transparent, predictable.
2026 Alpha Club Program Overview
2026 OverviewFour 2026 changes: ISO program structure updates, refreshed employee-feed/voucher handling, all retailer support routes through Eric, and Eric's quarterly field-support budget.
Alpha Club Profit Model
Profit ModelWolf Pack 42% margin vs. typical 25%. On $23,240 in 2026 purchases: $5,541 incremental profit and a 48.84% blended margin once free goods and growth incentives stack.
Enroll Today — Eric Akaba
Enroll TodaySmell the difference, see the difference — $5/$5/$5 challenge card for trial, switch, and stay. Contact Eric Akaba · (310) 850-6436 · eric@timberwolfpet.com
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