Ask Eric

Straight Answers · No Script · No Sales Pitch

Your questions. Answered by our nutritionist.

Eric has spent 30+ years in animal nutrition — and his own pets live to 18 and 20. We sat him down, asked the questions dog owners actually ask, and kept the cameras honest. Eight answers is all it takes.

The Essential Eight

Everything you need to decide

Watch in order, or jump straight to the question you'd ask first.

01The Brand

Why Timberwolf?

His own pets average 18–20 years. The philosophy that explains why.

02The Difference

What makes it different?

Meat protein vs. vegetable protein — and why there are no wolves with diabetes.

03The Comparison

Why this over other premium brands?

There's no one best food for every dog — here's how the line covers yours, for life.

04The Proof

Is “high protein” real, or marketing?

What a 21% protein bag is really full of — and where Timberwolf starts.

05The Price

Can I afford to feed premium?

About $1 a day for an average 25-lb dog — plus Buy 8, Get 1 Free.

06The Fit

Will it work for MY dog?

Allergies, picky eaters: bison, venison, lamb — 4 of 5 formulas are chicken-free.

07The Truth

Which label claims actually matter?

The “human-grade” trap, and how to read a bag like someone who knows.

08The Question Everyone Asks

If it's so good, why haven't I heard of it?

No $100M ad budget — quality over quantity, since 1996.

Convinced? Your dog will be too.

Find Timberwolf at an independent pet store near you — or ship a bag straight to your door.

Find a Store Shop Timberwolf

More From Eric

Get to know the man behind the recipes

Who is Eric?

Animal behavior and biology, former humane officer, 30+ years with animals.

How does he judge a pet food?

A doggy dad first — with third-generation customers to show for it.

30 years in pet food — what changed?

Remembering every pet's name, and why half of pets are overweight today.

Why Timberwolf, in 30 seconds?

His honest answer: it depends on your dog. And that's exactly the point.