Alpha Club — Move More. Earn More.

For Independent Pet Retailers

Most pet brands sit on shelves. Timberwolf moves off them.

Slow-moving premium food is silent shelf rent. Alpha Club is the velocity system that turns placement into repeat customers — and pays you a guaranteed 42% margin plus growth bonuses for doing it.

Built for the retailers who refuse to lose money on shelf space.

Premium Food Shouldn't Sit.

You stock a brand. Customers walk past. Bags age out. Margin disappears.

Most pet food companies hand you a wholesale price and wish you luck.

We hand you a system.

How Alpha Retailers Move Product

A velocity system, not a wholesale program. Three moves, real momentum.

1

Get a head start, not just inventory

Day one: Wolf Pack ISO opens with 40% off invoice and a free bale on the house to fund opening promotions. You're not buying stock — you're buying ammunition to win the shelf.

2

Trigger trial. Drive the repeat.

We hand you the velocity tools — 3 oz samples, $5 bounce-back coupons, ASTRO 8+1 loyalty cards. Customers smell the difference at the counter. They come back. They tell their friends. Bags move.

3

Hit your goal. Stack the bonuses.

42% margin guaranteed. A 20% rebate on every dollar above your quarterly target. A free bale every quarter you hit. Go four-for-four and your Q4 rebate doubles to 40%.

Two Stores. Same Shelf. Very Different Year.

One retailer waits for the bag to sell itself. The other gets a system.

Without Alpha Club

"You watch the bag. The bag watches the customer walk past."

  • ~25% margin off the shelf — and that's it
  • No growth bonuses, no rebates
  • No free product to fund promotions
  • No structured way to drive trial
  • You're alone

With Alpha Club

"You watch the customer walk in. Then back. Then back again."

  • 42% guaranteed margin off invoice
  • 20% rebate on every dollar above your goal
  • 1 free bale every quarter you hit it
  • Trial + retention system, built and funded
  • Q4 rebate doubles to 40% if you go 4-for-4

See What Velocity Pays.

Locked to our most popular size — the 20 lb dog formulas (Wild & Natural, Ocean Blue, Wilderness, Dakota, Black Forest). These are the bags that drive volume. Slide the bar to your weekly pace — every number below is straight from your invoice.

Average across our five 20 lb dog formulas. MSRP $87.99–$98.99 (avg $93). Try 5 bags/week to start, slide up to model growth.
Year 1 Alpha Club target is 10%. Slide higher to model strong growth.
How the math works

As an Alpha Club retailer, you keep 42% of every retail dollar — guaranteed.

On top of that, you earn a 20% rebate on every dollar you grow above your quarterly target, plus a free bale every quarter you hit it.

Want the per-SKU pricing breakdown? See the Wolf Pack ISO pricing sheet →

Annual retail revenue

$24,229
From 260 bags × $93 average MSRP
Your Alpha Club Annual Earnings
$11,097
42% margin + growth rebate + free bales
Margin profit (42% of retail)$10,176
Growth incentive (20% rebate)$441
Free bales (4 × $119.94)$480
Total$11,097

Math source: 2026 Timberwolf Alpha Club Profit Model. Assumes selling at MSRP. Real results vary by store-level pricing, mix, and sell-through. Talk to your rep for a custom projection that includes your small-bag, cat, and treats volume.

How earnings scale with volume

Every extra 20 lb bag a week compounds. Here's what your shelf could earn at common paces.

3 bags/week
156 bags/yr
$6,850
5 bags/week
260 bags/yr
$11,097
10 bags/week
520 bags/yr
$21,714
15 bags/week
780 bags/yr
$32,331
20 bags/week
1,040 bags/yr
$42,947
25 bags/week
1,300 bags/yr
$53,565
30 bags/week
1,560 bags/yr
$64,182

Assumes 20 lb dog formulas at $93 average MSRP, 10% Q-o-Q growth. Adjust the growth slider above to recalculate.

The Velocity System

Sample → Coupon → Repeat → Loyalty.

Every step has a tool. Every tool is paid for. Every customer that walks out comes back.

1

Sample

3 oz bags at the counter. Risk-free trial. Customers smell the difference instantly.

2

Coupon

$5 off the first small bag, plus a bounce-back. The second visit is what kills slow-moving brands.

3

Repeat

ASTRO loyalty card — buy 8, get 1 free. Customers come back for the punch, not the sale.

4

Loyalty

Open houses and trade shows. We bring the kit, samples, and signage. You bring the floor.

★

Free Bale at Sign-Up

Day-one ammunition. Don't wait for momentum — buy it on the house and start moving.

Real Results From Real Retailers

This is what happens when a system meets a shelf.

"We ran the Timberwolf promotion last month and saw 95 customers come through for it. It was one of the strongest turnouts we've had for any new brand promotion. Customers were excited to try the product, and several have already come back to buy again." — Verified Alpha Retailer

What It Takes

We invest in retailers who invest in the brand. Here's the deal.

  • Stock the full line of Timberwolf formulas (Wolf Pack ISO).
  • Year 1: grow your Timberwolf orders 10% quarter-over-quarter.
  • Year 2: maintain a steady 7% quarter-over-quarter pace.
  • Miss a quarter? You stay in if you hit 15% growth over the prior year.
  • New 2026 accounts get a friendly $1,500 starting baseline — no impossible first-year math.

Your Shelf Space Is Worth More.

Stop renting it to brands that don't move. Get the velocity system, the margin, and a partner who shows up.

Eric Akaba — Regional Manager

Call (310) 850-6436 Email eric@timberwolfpet.com
Or reach partnerships@timberwolfpet.com and we'll route you to the right rep.